Filed under: Advertising
This ran in the papers on Sunday after our valiant loss at the Rugby World Cup. This of course is not quite as satisfying to see as the Wilkinson ad last week.
Filed under: Advertising
England 14 – France 9.
Always good to have a topical ad on standby as this ad proves when it ran in The Observer yesterday. Heh heh.
Filed under: Design
I went to the new Wembley for the first time at the weekend, and we decided that we would take the long way round to our seats and approach from the Olympic Way, as we wanted the full effect, I was expecting to be in awe.
All five of us who went were left feeling a bit cold, I found the place fairly unimaginative, huge and stark. The arch was great, but that is where it ended for me. Inside was just concrete, the underside of the roof looked like the inside of some cow shed, grey and bland. There didn’t seem to be any details considered. The outside was a lot of glass, but there was no colour or character underneath it, you look straight through on to grey concrete again. I have heard that if it were at night, it would be illuminated the participating teams colours, which would have certainly helped the otherwise grey canvas.
It also seemed to be situated in emptiness, all around there was just flattened rubble, which I assume will be developed to give the area more stature, but nothing seems to be happening as yet?
Maybe it is a place that you will learn to love, but for me, for now, the stadium is way overpriced at £800m. The Emirates is a nicer gaff (I hate to say that being a Utd. supported) That looks much nicer on the approach, and in close up, more considered, on time and on budget.
Here is something I have been doing at Dare. We have decided that the best way to mark the launch of the Woolworth’s Big Red Book across the UK, is to try and launch Big Red Books across the UK, using a 25ft catapult.
Prizes to be won, and funny sheep puppets to watch if you go here www.bigredbooklaunch.com
Filed under: Advertising
I remember seeing the Kia-Ora Orange cordial ad, must have been way back in the mid 80’s. I thought it was so great that I recorded it on Mum and Dad’s VHS video recording system. I sat there flicking through the channels, actually, there was only one channel at the time with adverts on, ITV. So I was sat there waiting for the adverts on ITV, with my fingers hovering over the record and play button on the VHS remote control (that was attached to the video by a long wire , how cool?) Eventually I got it.
Well, now there is a SKY ad on telly, and I am sure the writers were thinking of the Kia Ora ad when they came up with this. This ad made me smile, probably only because I was thinking of the crows. I am always wary of corporates advertising about how green they are, it’s usually a load of bollocks.
The original, however, is still the best ad ever in the history of telly.
