Any Point

Ok, the delivery is really poor, but the method has legs, ‘Crowd Gaming’ is a a collaboration among SS&K, Brand Experience Lab and MSNBC.com, and has been used for the first time in a cinema in Los Angeles instead of the boring trivia, that is before the adverts, that are before the trailers, that are before the film. It is technology that utilises cameras around the cinema that tracks audience movement and converts that to motion on the screen in front of them.

Here it has been used to control a game of ‘Breakout’

I guess it doesn’t have to be limited to a cinema though, maybe it could be used at a football ground before the game and at half time, and the home fans could play against the away fans. Or maybe cross track advertising on the Tube?! That wouldn’t work, people are too moody, somewhere less repressed…primary schools, it could be used to get kids to interact with other kids in other countries on big screens in the gym and across the internet.

Ideas on a postcard please……