Filed under: Advertising
Ok, the delivery is really poor, but the method has legs, ‘Crowd Gaming’ is a a collaboration among SS&K, Brand Experience Lab and MSNBC.com, and has been used for the first time in a cinema in Los Angeles instead of the boring trivia, that is before the adverts, that are before the trailers, that are before the film. It is technology that utilises cameras around the cinema that tracks audience movement and converts that to motion on the screen in front of them.
Here it has been used to control a game of ‘Breakout’
I guess it doesn’t have to be limited to a cinema though, maybe it could be used at a football ground before the game and at half time, and the home fans could play against the away fans. Or maybe cross track advertising on the Tube?! That wouldn’t work, people are too moody, somewhere less repressed…primary schools, it could be used to get kids to interact with other kids in other countries on big screens in the gym and across the internet.
Ideas on a postcard please……
Filed under: Design
A tough days parenting at Legoland today, my highlight was these cool bursting for a waz toilet icons. I did look a bit of a weirdo taking pics of the toilets in a predominantly kiddie establishment though.
Filed under: Art
Just seen this on telly, I think it is awesome, it is called ‘Turning The Place Over’ and it is ironic that it is situated in Liverpool where most places get turned over at some point
It is a sculpture by local artist Richard Wilson that utilises engineering usually used in the nuclear industry to rotate a section of a derelict building in a dramatic fashion, turning it inside out. It has been done to herald the 2008 Liverpool City of Culture.
I like a bit of big art, but I am also too northern not to mention the cost, and this was set up at £450,000. The installation will only be up for a few months until the building is demolished, and I just think someone has made a shed load out of this, because I know as a piece of engineering, that didn’t cost nearly half a million quid. Maybe Richard Wilson did really well out of it.
Wasn’t Richard Wilson that old git who kept moaning on telly and said “I don’t believe it?!”
Filed under: Internet
Sir Tim Berners-Lee gets an honour for exceptional contributions in arts, sciences and other areas.
The ‘other areas’ is giving us lot a job and keeping us off the streets and out of trouble.
The static logo is still crap, it’s that Comic Sans type font what bugs me the most, but the animation is cool, if you haven’t got epilepsy that is.
Apparently Ken Livingston has called on the Olympic Committee to withhold payment from Wolff Olins in light of the epilepsy debacle. Well done Ken. You’re still a twat though.
So the new London, sorry, london 2012 video has been withdrawn because it made people go a bit skew whiff, and not because it is so lame it made them angry, because all the flashing sent people into epileptic fits.
I design sites at Dare, and Dare get paid money to do a job properly, which means I have to check that everything just right, especially for those with disabilities. Surely Wolff Olins could have spent some of the £400,000 they got for asking the GCSE student placement person to quickly knock up a logo that is down with the kids, on checking the video they made to explain the effort produced, wasn’t going to bugger up those with a disability. Just a thought.
By the way, I read in The Times that Ken Livingstone hates the logo. He is still a twat though.
Filed under: Art
I had a day off work, I spent it on the South Bank with the wife in the sunshine and went to the Antony Gormley ‘Blind Light’ exhibition at the Hayward Gallery. Loads to see there, stuff mostly exploring the human form, and/or space, and concentrating on uncomfortable spaces, like ‘Space Station’, a 27 ton steel structure, that seems to be balanced on one corner. Gormley must have woke up one day and said to himself, ‘right, the next piece is going to be metal, it’s going to be massive, it’s going to have loads of sharp corners and square holes’ If he did say that, then he nailed it.
‘Blind Light’ is very much like having your eyes tight shut, and you know when you can see those spots and lines and probably some of the last bright thing you saw before you closed your eyes? Well, it’s like that, but the negative of it, it is weird. I wish I was in there by myself and in silence to get the full effect though. ‘Blind Light’ is supposed to be disorientating, not for my missus, I got her to go in, and she stood by the door, when I encouraged her further in, she said ‘you must be joking, you can’t see a bloody thing in there! I’ll stay right here where I can see the exit and I know how to get out thanks’
The best of it all was ‘Event Horizon’, I am sure you all know of the human casts that appeared across the skyline of London, but viewing them from the terraces of the Hayward Gallery gives the best impact as they are all looking back at you from as far away as 1.5km. It was top seeing kids and adults alike pointing out into the distance and counting how many they could find, I am sure it is exactly what Gormley would have hoped for. I don’t know how long they are to stay, but I hope that at least some of the 27 will stay for good, like his ‘Another Place’ on Crosby Beach.
It was a brilliant exhibition, don’t miss it.
Top tip, buy your tickets online, the queue was about 50-60 people long, and we got to walk straight past it, and straight into the exhibition.
Tessa Jowell said: “This is an iconic brand that sums up what London 2012 is all about – an inclusive, welcoming & diverse Games”. What the Olympic committee has achieved is less iconic than moronic, but it is certainly inclusive. By the looks of all these disparaging comments left on the BBC website, everyone is included in the opinion that this logo is shit.
Our Greater London Authority tax went up by 13.3% last year, and a further 5.3% this year to pay for this debacle. Ken Livingstone thinks that all the money I am paying is a ‘good deal’ for me. I will get nothing from the Olympics, nothing at all, not even a sense of British pride by the looks of this logo, I mean, for the love of God, is that font some sort of funked up Comic Sans?!! It leaves me feeling embarrassed and angry. Ken Livingstone is a twat.
