Any Point


Who likes these as much as me?
Saturday, May 12, 2007, 6:09 pm
Filed under: Design

GU CD Sleeve

2 bits of design that stopped me in my tracks this week, above is the inside of a CD sleeve for Global Underground designed by Geordie agency MAAD Ltd. I am feeling the simple primary colours and the bold layout. I have opened up this CD sleeve and stuck it in front of quite a few people and said, ‘check that out!’only my illustrious colleagues have agreed with me so far, mention it to anyone outside the Dare building, and they just look at me in pity. There is also a TV advert likely done in After Effects, I am not as enamoured with that though, it just doesn’t seem quite as bold.

The other thing that struck me was this poster for The Southbank Centre that was down the tubes. Maybe it was after seeing Wim Crouwel the previous week that did it, but I loved the deconstruction, and re-construction of the Southbank Centre logo to make a cloud, and it is on a blue that reminded me of Crouwel’s work.

Southbank Centre


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I like the CD sleeve very much, though I wouldn’t call all the colours primary colours: the turquoise, the greens, the orange – they’re a bit more sophisticated that pure primaries – very bold & effective.

Comment by Helen Bye




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